Why is MBTI® So Popular?

Myers Briggs Type Indicator Career personality Test

Myers Briggs Type Indicator Career Personality Test on Personal Strengths

The MBTI tool’s positive approach to understanding differences between people has made it the world’s most popular personality assessment. It’s deceptively simple but is based on sound and enduring psychological theory that can transform the performance of individuals, groups, and entire organizations.

Individuals who take the MBTI assessment often experience “aha!” moments as they come to better understand themselves and how they approach work and day-today life. Organizations make it the personality assessment of choice across their training and development programs because it provides a common language for appreciating interpersonal differences.

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